FULL-SERVICE SOLUTIONS FROM A SINGLE SOURCE!
An increasingly urgent goal of stationary retail is to „connect“ with the end customer and thus build a bridge to digitization. We help you to get to know yourself and your location better and to generate customer insights.
Our in-store analytics system provides you with valuable information about the visiting and shopping behavior of your customers in stationary retail – from offline to online!
This type of „weak point analysis“ pursues the goal of sustainably increasing the number of visitors as well as the capture and conversion rate.
IN-STORE ANALYTICS
Do you ask yourself the questions about the levers in your company that you can still tweak in order to increase your success? - We provide you with the answers...
- Traffic – How many potential customers pass by my branch every day?
- Capture rate - what percentage of passers-by enter my branch?
- New vs. existing customer - is the person entering my shop for the first time or a returnee? How does this rate develop due to changes in the store design, product range or staff?
- Dwell-time - How long does the person stay in my branch? What influences the dwell-time? How many items do my customers interact with before making a purchase?
- Route - Where are the hot spots in my sales area? Which routes do my customers prefer to use? What is disturbing the stay?
- Profiling - Who is the person entering the store? How can I connect with him or her?
Aroused interest? Then please do not hesitate to contact us!
LASE PeCo Contact
Do you have a request, a question about a planned project or a suggestion for us? Please feel free to get in touch with us.